Adding a Hyperlink to Your Content

Hyperlinking best practices

Before adding a document or web link, consider the clarity, accessibility, and user-friendliness of the text you’re hyperlinking. Well-written link text helps users understand where a link will take them and ensures your content is accessible to everyone, including screen reader users. 

Avoid vague link text

To meet accessibility standards, it's recommended to avoid vague or generic link text such as:

• Read more...
• Learn more...
• Click here...

These phrases lack context when encountered by screen readers or assistive technologies. Link text should ideally clearly convey the destination or purpose of the like without the surrounding context.

Keep link text short and meaningful

Clearly describe what the user can expect. For example:

• Tax Tips for Investors
• View Our 2025 Market Report

Indicate the file type when linking to documents

This helps users know it will open or download a document, especially if the file is a downloadable format like a PDF:

• Tax Tips for Investors (PDF)
• Download: 2025 Market Report (PDF)

Indicate external links

Let users know when they are being taken to a different website. You can do this in two common ways:

• Inline: Visit the Digital Agent website (external)
• Visual/Icon: Digital Agent website ↗

1. While in the Web Content Editor, select the text or image you’d like to add a hyperlink to and click the icon to open the Link window.

2. In Link Type, choose either Email or URL.

a. Email: Fill in the Email Address with the email you’d like to direct the link to. Message Subject, and Message Body will add template text that can be modified by your client.
b. URL: Paste the URL in the URL field. The Protocol will automatically adjust.

3. Click OK. Your Email or URL will now be hyperlinked to your selection in the content block. 

4. When you are finished, click OK to return to the Web Content Editor. Click Save as Draft or Submit for Approval to finish working on your Content Block. You can test your hyperlink outside of the Web Content Editor.