Adding Google Analytics 4 (GA4)

Google Analytics 4 (GA4) is the latest version of Google Analytics, replacing the legacy Universal Analytics (UA) code. GA4 provides enhanced tracking and reporting features to help you understand how users interact with your website.

You can integrate GA4 onto your website using the Powerups section in Digital Agent (DA), which allows you to track user metrics directly within your Google Analytics dashboard.

Note: To complete this integration, you must use the full Google tag (gtag.js) snippet provided by Google Analytics.

TABLE OF CONTENTS

• Obtaining your GA4 Property
  • Before You Begin
• 1. Create a GA4 Account
• 2. Create a Property
• 3. Get Your GA4 Code
• 4. Integrate Your GA4 Code Through Powerups

Obtaining your GA4 Property

Before You Begin

• You need a Google account with access to Google Analytics ↗.

• You should have Admin access to create or edit properties.

1. Create a GA4 Account

1. Sign in to Google Analytics

   • Go to analytics.google.com ↗ and log in with your Google account.

   • Note: If you don't have a Google account, click Create account on the login screen.

2. Go to Admin Settings

   • After logging in, select Admin (gear icon) at the bottom of the left sidebar.

3. Select/Create an Account

   • In the Account column, select your existing account or create a new one.

   • If you don't have an account, click +Create → Account to create your Google Analytics account (note: this is separate from your Google account).

     • Follow the account creation steps until you reach Step 2: Property Creation.

2. Create a Property

1. Create a Property

   • Enter a name for your property (e.g., My Website GA4).

   • Select your reporting time zone and currency.

   • Click Next.

2. Enter Business Information

   • Choose your industry category and business size.

   • Click Next.

3. Choose Business Objectives

   • Select at least one business objective. These are used to by GA4 to tailor reports ↗ to meet your objectives.

   • Click Next.

4. Approve Terms of Service Agreement

   • Review the Terms of Service Agreement that appears.

   • Click I Accept if you accept the terms presented.

5. Create a Data Stream

   • Under Property Settings, click Data streams.

   • Select the "Web" platform as your data source.

   • Add your domain in the Website URL field.

   • Create a unique name in the Stream name field (eg. Team Website).

   • You can enable Enhanced Measurement for automatic tracking of common events like page views, outbound clicks, and file downloads.

   • When finished, click Create stream.

   • Once the stream is created, you’ll see a page that displays your Measurement ID (starts with “G-XXXXXXX”), alongside additional information.

3. Get Your GA4 Code

1. Find and navigate to the section titled View tag instructions.

2. Click Install manually.

3. A code snippet will display, starting with <!-- Google tag (gtag.js) -->

4. Copy this entire code snippet. This is the code that will be added to your site within the Digital Workspace.

4. Integrate Your GA4 Code Through Powerups

1. From the Digital Workspace, navigate to Powerups > DA Connectors.
2. Click Create to begin setting up a new connector.
3. Under Select a Connector type, choose Client owned.
4. Enter a clear and descriptive Title for your connector (eg. Google Analytics).
5. Paste your script within the JavaScript Editor field.
6. Use the Enable the Connector toggle to activate or deactivate the script as needed. You can enable or disable the script at any time.  
7. When all required fields are complete, click Save Changes. 
8. Once enabled, your script will automatically run on your webpages.