Conversion refers to how many users have completed a direct action on your website.
This can include:
- Form Submission: Tracks the total number of Forms that were submitted through your website, using the Forms widget.
- Clicks to Calls: The number of times a user has clicked on a phone number on your website.
- Event RSVPs: How many users have RSVP’d to an event hosted on your site, using the Event widget.
Clicking on the Form Submission, Clicks to Calls, or Event RSVPs boxes will change the graph to display that information.
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